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VJ Sandy

BACKGROUND

Sandy Meidinger is a graphic designer who is trying to break into the field of live visuals for music performance. Her current brand identity does not reflect her unique perspective or personality.

OBJECTIVE

To reposition Sandy Meidinger's brand so that it more accurately reflects Sandy's unique personality and approach.

TARGET AUDIENCE

Djs, producers, managers, label owners and promoters working in the music industry who also put a strong emphasis on live performance.

MESSAGE

With a genuine appreciation for electronic music, Sandy Meidinger will provide you with a conceptual visual performance while furthering your artist's personal brand.

COMPETITION

Other Southern California visual artists.

DISTINGUISHING CHARACTERISTICS

  • Thinks and works in a conceptual manner
  • Strong skills in the principles of design to make things look appealing
  • Can provide a wide range of design mediums

CREATIVE CONSIDERATIONS

  • Tropical graphic elements
  • Bright colors that can be reversed to black

TONE OR KEY WORDS

  • Bright
  • Creative
  • Forward thinking
  • Attractive
  • Polite

MOODBOARD

Here is my working logo.

For my colors I wanted a light version and a dark version of the logo. I chose to go with pink for the main lettering and colorize the other parts. For my fonts I went with Lubalin Graph ITC in Demi and Trade Gothic in medium.

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