1. Major players in the system:
The BUYERS (aka: readers) of my blog, Upcycled Education:
- College students majoring in education
- Current educators/teachers
- Colleges wanting to shift their style of teaching
- Parents interested in learning about child development, creativity research, etc.
- (Surprisingly largest group of readers)…..Crafters (as I periodically post tutorials on how to make things; slightly random when you look at the first four players, but crafters make great allies in education and parenting and crafters seem to hunt down helpful tutorials.)
The SELLER, in this case, is me, though I am about to start a cycling team and will promote the team’s sponsors, as well.
2. Selfish reasons for each group to contact their friends and networks:
- College students majoring in education might encourage others to visit my blog if I offered points to my students based on how many others they “recruit” OR if I gave extra points for joining themselves.
- Current educators/teachers might encourage others to read my blog if I offered some type of recognition – maybe I could have teachers guest blog post, or offer a badge on my blog that they could download if they try an idea (the badge could then be proudly displayed on their blogs/websites). This badge would be “proof” that the educator is innovative and a life-long learner.
- Colleges wanting to shift their style of teaching might encourage others to visit my blog if I gave a discount to the college (on workshops and training) maybe a percentage off based on how many educators subscribe to my blog.
- Parents interested in learning about child development, creativity research, etc. might be more prone to encourage others to visit my blog if they have heard about me in a parenting magazine or something similar. I think I need to author some articles and get them published.
- (Surprisingly largest group of readers)…..Crafters (as I periodically post tutorials on how to make things; slightly random when you look at the first four players, but crafters make great allies in education and parenting and crafters seem to hunt down helpful tutorials.). Crafters love to create, so if I consistently offered great tutorials that were unique, I think word of mouth would spread and more pins on Pinterest would be created.
3. What could I charge each group….This part is confusing……Blogs are generally free. The ideas on my blog are free. However, I may want to create a product related to one of my blog posts and charge for it. I also want to increase my educational consulting and keynote address gigs, so the blog is a good platform to make connections with others. Ulitmately, I would like to seam my blog posts together into a book on teaching and learning.
4. Why would the players need this service? Education is struggling in the 21st century. Many schools and higher education institutions want to shift their focus from teacher-directed classrooms to more student-directed learning. I am just their gal to lead that endeavor, help them get started and share my experience and curated research. For parents, many of the ideas can cross-over from teaching to parenting. The crafters need this service, my blog, because crafters seem to scour for tutorials and “how tos,” plus inspiration.
Just seeing if I can edit this.....