I went into this thinking it would be a pretty fast project, but this badge took quite a while to get just right. I kept adjusting, and readjusting, and changing colors. In any case I'm pretty happy with how it turned out :)
So to start out, I made up the company "Unplug" and started by writing down a bunch of words that I associate with the outdoors. Then I started sketching things until one of those ideas developed a little further.
Here's what I initially came up with in illustrator.
I eventually decided to close the circles because it made coloring the badge easier and I think it just looks a little cleaner. After making some changes, and adding color and texture, I came up with this:
Then, I made a couple variants of the logo and put it on some mockups for a more finished look!