In the growing world of e-commerce, everyone is selling the same crap; one dress at five different sites, at five different prices.
Meanwhile, a selfie-taking, facebooking, look-at-me gen Y is looking for the next best thing to make them just cooler enough than the last post, something to make them unique and STAND OUT. Lucky for them, unique, new designers are introduced every day... THE PROBLEM? No one knows where to buy these new designers, without having to sift through all of the CRAP.
Welcome to I Like What You're Wearing (ILWYW.com) - it's all of the exciting new fashion, sans the crap. ILWYW is the premier destination to shop rising fashion brands.
ETSY IS COOL, but doesn't curate or offer real fashion.
NOT JUST A LABEL is neat, but it lacks the thing needed most to help sell brands no one has heard of yet: