Evan Huwa

Logo Design: Let the Type Do the Talking

Hey Matt, nice to see you pursuing a few different options. The sketches are wonderful btw. I really like the top one. The shield look is really nice. Do the initials read as SUS? SoFly Universal Shipping? They were a bit tricky to read, but after a bit I got it. Maybe try flipping that last S around so that it reads forwards. If it looks weird, I don't think having it backwards is a bad thing. Just a suggestion. Also the "S" in SoFly is a bit tricky. Maybe having that line separate with a little space would help that S read more quickly. I like what you are doing tho. The type is appropriate. Fits that 70's vibe and it's definitely on point! Nice work. 

thanks for the feed back, Ill put your changes into effect and see how it works

The wings look great, but I really like the shield, especially the black and white version.

I like the stripes as well, though I'm not convinced on the color scheme yet. Anyone have any thoughts?

that second one, that art is so dang awesome, if that was on my sirt it would be my favorite shirt, i know it, i can tell theses things at first glance, its rad as hell

wow, thanks JJ . I can totally see this as a T shirt one day.

These are awesome, I really like the one in the top right corner, it looks like it was peeled right off the side of a space rig! It'd be interesting to see that piece coupled with a more legible version of the full text.

Thank you for the feedback, I like that version as well, I'm going to update this project with some cleaner variants

Definitely know how to handle lettering. These are creative but I think the last logo succeeds in what you are trying to achieve. I think if you choose that one with color it will give off the funky vibe you want. 

thanks Elizabeth, that's definitely something to consider

these are interesting!  i really like the look of the wings and the last logo in the circle is very nice too.  i think if it's to be put on the side of a truck it should probably remain on the simple side so that it is readable

I aim to make the last logo pretty clean with slight "space travel" references in the framing

I feel that close up sketch number three doesn't have the retro science fiction feeling. Yet I could be wrong. 

Close up one, two and five have potential. Dig number two. I can feel the trucker/sci-fi. The large crest would look rad on a Semi door. 

Keep truckin!  

thanks for the words, Number three would be the stand out element with tagline running over and under the circle


UPDATE 4/14/13 I had some freetime this morning and decided to refine the SoFly "shield" logo. Would love feedback if available.
<img src="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/24364dfe" alt="_UPDATED_SoFly Universal shipping - a galactic funk delivery logo - image 1 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/24364dfe 600w, http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/24364dfe 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">
UPDATE 4/13/13
&nbsp;I started refining logo #2 in illustrator to get a better idea of how the "wings" would look on the space cargo hull.
<img src="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/05146103" alt="_UPDATED_SoFly Universal shipping - a galactic funk delivery logo - image 2 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/05146103 600w, http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/05146103 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">
This version was tweaked a bit to give that extra bit of inertia.
<img src="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/8e95f8c1" alt="_UPDATED_SoFly Universal shipping - a galactic funk delivery logo - image 3 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/8e95f8c1 600w, http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/8e95f8c1 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">
4/12/13 A rough and tough logo that can stand up to lightyears of abuse. The So Fly Universal Shipping company will ship anything anywhere...for a price. This logo and branding is going to be rendered in a retro science fiction style with some subtle references to trucking signage of our terran past
<img src="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/d1160481" alt="_UPDATED_SoFly Universal shipping - a galactic funk delivery logo - image 4 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/d1160481 600w, http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/d1160481 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/d960ec9e" alt="_UPDATED_SoFly Universal shipping - a galactic funk delivery logo - image 5 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/d960ec9e 600w, http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/d960ec9e 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/226cbbc6" alt="_UPDATED_SoFly Universal shipping - a galactic funk delivery logo - image 6 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/226cbbc6 600w, http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/226cbbc6 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/220e37df" alt="_UPDATED_SoFly Universal shipping - a galactic funk delivery logo - image 7 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/220e37df 600w, http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/220e37df 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/ab03fbf9" alt="_UPDATED_SoFly Universal shipping - a galactic funk delivery logo - image 8 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/ab03fbf9 600w, http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/ab03fbf9 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/48e600aa" alt="_UPDATED_SoFly Universal shipping - a galactic funk delivery logo - image 9 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/48e600aa 600w, http://s3.amazonaws.com/skillshare/uploads/project/f522fae3b7b74c004284a33899b30e2d/48e600aa 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">
Looking forward to throwing these sketches into illustrator and bringing the bling to this concept.

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