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Typography Projects of A. Ziegler

I found two examples of the word "Root" being used in branding and found the differences interesting.

Root Cases uses the ear of the r and T to create a canopy enforceing the idea of protection. The type in the logo is also more ridgid and futuristic as the cases they make are for electronic goods.

Conversly the truRoots Quiona uses a more traditional type exaggerating the decender of the R giving me an impression of roots themselves as well as an earthly quality.

Kerning with Riesling (Original on top)

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