Define the product / person you're building a brand for:

TylerTool.com, an online retailer whose origin reads like a page stolen from American history. Born from integrity and a passion for helping fellow makers, this Mississippi native offers national selection paired with personal small-town service.

Values:  Informative, Interactive, Convenient

Tone-of-Voice:  DIY, Personal, Motivating

Communication platform:  Empowering the makers

Target audience:

The homeowner next door, ready and willing to roll up sleeves. Hard working individuals who want to invest their time into projects and their house. People excited to learn more about their craft and the tools needed to complete a job. Folks interested in sharing their craft with others. Makers.


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