Kim Still

Make things. Repeat.

31

4

Two More Days Brand Identity

Color and Type Specimens - Updated 08.22.14

Scroll down to see my earlier work.

Color Palette and Colorized Logo

I ended up going with a palette of five colors. They all did come from the moodboard despite it looking pretty neutral and pink. I ended up not using a pink/salmon because the more I thought about it, I just couldn't imagine it with the brand.

I used five colors because I actually produce a lot of graphics with the brand, so I want the variety of accent colors with the base neutrals. I applied the colors to an alternate version of my logo.

Type Specimens

Type in Use

I use two typefaces in my main logo: Museo Slab and Brandon Grotesque.

I don't plan on repeating Museo Slab elsewhere in my identity because while I love it in my logo, I don't really love it for other uses. Instead I substitued the much more legible, Museo Sans Rounded which will mainly be used for Web Headlines on my website.

I will incorporate Brandon Grotesque for menus and short subheads (like the one you can see in my use example). I don't like it for longer headlines, however.

Brandon Printed is currently incorporated into my product design/packaging. It will probably only be used in my product design and some advertisements.

Tisa Pro makes for beautiful, readable body copy and I think it integrates with the other fonts nicely.

While I tried to avoid having so many typefaces (five, including the logo), I have a lot of needs for different type - product design/packaging, website, email newsletter, and so on. Sticking to the similar Museo and Brandon typefaces will create some continuity while giving me the most flexibility.

Creative Brief Assignment - Original Post

Logo

Creative Brief:

Background

Two More Days is a digital scrapbooking brand that creates modern, clean, and creative designs for digital memory keeping. 

Objective

To create a cohesive brand identity that reflects Two More Days distinct approach to digital scrapbooking design 

Target Audience

Women age 18-45 who appreciate modern design and wish to creatively document and share their lives and photography 

Message

Live. Create. Share.

Competition

Other digital scrapbooking designers, particularly those with a similar aesthetic.

Distinguishing characteristics

Putting the story first. How can my designs help you find and share your story?

Clean design doesn’t have to mean boring design. I love a touch of whimsy.

Creative considerations

The logo/mark should be flexible enough for the wide range of uses on the web (product previews, avatars, favicon, store banner, etc.)

Tone

Clean

Smart

Modern

Creative

Mood Board

Color Palette and Colorized Logo

I ended up going with a palette of five colors. They all did come from the moodboard despite it looking pretty neutral and pink. I ended up not using a pink/salmon because the more I thought about it, I just couldn't imagine it with the brand.

I used five colors because I actually produce a lot of graphics with the brand, so I want the variety of accent colors with the base neutrals. I applied the colors to an alternate version of my logo.

Comments

Please sign in or sign up to comment.