Zofia Machnowski

Online Marketing Consultant



Trust-Based parenting: 5 sales principles to promote your kids participation at home


Milestone #3 class outline here

Learn these five fundamental trust-based sales principles and how to apply them to turn around "lazy", "difficult", "spoiled" kids (from toddlers to teens) into proactive collaborators around the house. 

When on a regular basis children refuse to do their chores and don't collaborate around the house, or procrastinate the hell out of it and come up with excuse after excuse or even lies ("I will do it after I shower", "I swear I brushed my teeth/did my homework/walked the dog"), conflict settles in at home, and what was an otherwise peaceful and loving relationship with your kid turns into a power struggle:

"If you don't do it now, it is no TV for you tomorrow"

"Why haven't you done your chores?!?!?! I don't get it! Five minutes is all it takes!!!"

"Do you think I'm your maid?"

"How many times have I told you to put things away after you use them?"

Before you know it, there is enough resentment, frustration and negativity around the home to last a life time. Kids become defiant, disengaged with house chores and start to shut themselves off. 

As a mother of two, I know how it is to be a parent, the joy and pride of seeing our kids grow from babies into little people and teenage-hood all in front of our very eyes. The striking humility and endless gratification a single smile, thought or action from our kids can grant us in a matter of seconds. The infinite love that takes over our body and mind when we think about them or see them sleep.

I also know about the hardships of parenthood, the trials and errors, the frustrations that overwhelm us every now and then when things get difficult...and even when not many of us talk about it out in the open, I also know about the expectations we as parents have in regards to our kids being willing to recognize our authority and comply with our commands - and the conflict it presents when on a regular basis a child defies or ignores that authority.

Likewise, I know how hard it is to get specific practical guidance that is not only to-the-point and easy to apply, but also effective.

As a freelance online marketer consultant specializing in the psychological aspects of marketing and sales, I have found throughout the years enormous effectiveness in combining trust-based marketing/sales principles with CBT and behavioral psychology techniques both at work and at home. 

In this class, I will share with you five specific trust-based sales principles and many customizable sentences that I have found extremely effective throughout the years in helping me enlist my children collaboration around the house.

What you will learn:

In this class, you will learn:

- what is trust-based selling and how it complements our parenting skills
- the foundations of trust based-parenting
- the following 5 specific trust-sales principles and how to apply them to promote your children's collaboration at home:

  • Understanding
  • Responsiveness
  • Empathy
  • Encouragement
  • Delegating

What you will take away:

By the end of this class, you should be able to understand the general parenting attitude that prompts collaboration in children of all ages.

In addition, and more specifically, by the end of this class you will be able to:

  1. immediately recreate at least one of the principles outlined
  2. customize at least one of the many motivational sentences offered in the class to inspire collaboration from your kids within your specific situation at home.

With time and practice, you will be able to master all the principles in the class in a multitude of situations and settings.

Who is this class for:

  • parents who wish their kids were more collaborative around the house
  • parents who have hit a wall in making their kids more responsive to collaboration and proactive behaviour around the house
  • new parents who wish to raise confident, cooperative, motivated children 

Class project

For our class project we are going to work with the PDF/Word template in the resources sections of the class. At the beginning of the class, you will write down on the template at least one recurring problematic situation related to your kids not helping around the house and how you currently deal with it (what you say to your kids). While following the class, you will brainstorm sentences in the relevant template sections every time we discuss a topic. At the end of the class, you will choose at least one of the sentences you brainstormed and fine tune it . Finally, you will upload the deliverables (list below) to the class project section.  

Materials you will need:

  • Template print out or computer to work straight on the template
  • Writing tools


In the project section of the class, upload a project with the following:

  • a sentence or two about the problematic issue you are facing at home with your kid
  • the one sentence you normally use and the results you got
  • the new sentence crafted after participating in the class


Template in PDF and Word formats



Please sign in or sign up to comment.