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Werner Diedericks

Graphic Designer

464

2

Triangle LGBTI Human Rights Organisation

Milestone 3 

Sketch a series of design concepts in the form of a potential logo. Share scans or photographs of your sketches and share with the class.

Below are 3 options that I have presented to the client:

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I spent a few hours playing around with the triangle shape. Here's the result. Any feedback is most welcome :-)

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I'm trying to consider the variations that are possible. As mentioned in one of the video lessons, there should be extreme, conservative and balanced options to gauge the client's comfort levels.

Milestone 2

Share your research on the organization that you’ll use to define the brand’s identity. Share 1 sentence that encapsulates the organization and images of their current identity system.

This is the current identity of Triangle:

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The logo is comprised of the pink triangle and a superimposed line graphic of Table Mountain, this is to signify their focus on providing services in the Western Cape area.

For more information, you can view their website here

I asked the Research, Advocacy and Policy Coordinator to describe the organisation in one sentence, he jokingly replied that it would be a long one :-)

Triangle Project is an LGBTI human rights organisation that aims to create a safe and affirming environment for LGBTI people through professional services and community-based activism.

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Research on the organisation:

According to the website, Triangle was established in 1981 by a small group of gay men. Back then it was called GASA 6010. In 1982, the organization set up a counselling and medical service site as well as a telephone helpline. In 1984, GASA 6010 began a service on HIV and AIDS related issues.

GASA 6010 was one of the first organizations in South Africa to respond to the HIV and AIDS crisis and assisted with prevention initiatives in gay bars and clubs. In 1985, the organization produced literature on HIV and AIDS which it distributed to all communities throughout South Africa. In 1989, a fundraising arm called ASET (Aids Support and Education Trust) was established.

In 1994, ASET and the counselling service became independent from GASA 6010. ASET moved premises to a community centre, which was closer to public transport and could thus serve a potentially wider clientele. In that same year, a meeting hosted by the Gay, Lesbian and Cross-dresser Forum brought together a diverse group of people from the Western Cape. At this two-day meeting it was decided that ASET would be the forum to carry forward work on HIV and AIDS in the gay and lesbian communities of the Western Cape.

From 1995, the organization focused on organisational processes and the objective of empowering gay and lesbian communities through health and development programmes.

In 1996, the organization changed its name to Triangle Project to reflect the multi-faceted nature of its services. Triangle Project then established the first gay and lesbian health project in an African township in Cape Town. Today, Triangle Project is one of the largest LGBTI organizations in South Africa, offering a wide range of services.

The 3 core services offered by Triangle are:

  1. HEALTH AND SUPPORT SERVICES: The Health and Support Services (HSSP) aims to contribute towards the mental, physical and emotional well-being of LGBTI people by providing quality health and support services
  2. COMMUNITY ENGAGEMENT AND EMPOWERMENT: Community Engagement and Empowerment (CEEP) is focused on initiating, training and supporting LGBTI groups within the four focus areas of the organisation. Building community activism and advocacy through encouraging self-reliance and self-determination.
  3. RESEARCH, POLICY AND ADVOCACY PROGRAMME: (RAP) aims to generate an accessible body of knowledge on LGBTI issues through community-based research that informs activism and advocacy. The programme also promotes the rights of LGBTI people by engaging in advocacy at a local and national level aimed at transforming legislation, policies and practices of various state institutions and civil society organisations.

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Research on the Pink Triangle symbol:

Similar to the globally recognisable "gay flag", the pink triangle is one of the most referred to symbols in the LGBTI community.

The origins of the pink triangle:

The pink triangle was one of the Nazi concentration camp badges (see image below), used to identify male prisoners who were sent there because of their homosexuality. The pink triangle was also used to identify sexual offenders including rapists, paedophiles and zoophiles. Every prisoner had to wear a downward-pointing triangle on his or her jacket, the colour of which was to categorise him or her by "kind".

Originally intended as a badge of shame, the pink triangle (often inverted from its Nazi usage) has been reclaimed as an international symbol of gay pride and the gay rights movement.

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Milestone 1

Choose the not-for-profit organization you’d like to create an identity for and explain why. Share 2 to 3 sentences on what organization you’re choosing and why.

For my project I have chosen to redesign the brand of Triangle. Triangle is a non-profit human rights organisation offering professional services to ensure the full realisation of constitutional and human rights for lesbian, gay, bisexual, transgender and intersex (LGBTI) persons, their partners and families.

The reason I chose to approach Triangle for this project:

Being gay, I am aware of the issues that an LGBTI person faces when it comes to health, support and basic rights. I've never explored organisations like Triangle before, so this is definitely going to be a learning experience for me in that regard.

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