Total Rec: Recreation at University of Maryland

Total Rec: Recreation at University of Maryland - student project

I want to create a map feauturing the opportunities for recreation on campus at University of Maryland, College Park. I think the misconception is that you have to go to "the gym" which is the main rec center located on one side of campus. I want to show that there are places across campus for informal recreation, classes and general health/fitness/wellness.

  • I am making this map as an informative, but also way finding tool
  • I work in marketing for Campus Recreation and find that students are unaware of what we offer and where
  • Mainly targeting undergrads who live on campus, but general campus population could find useful
  • Final project will be digital, probably prominent on website. Maybe integrate into mobile app.
  • Trying to consider how to integrate "Maryland Pride" which is very popular. Also university brand messaging is "Fearless ideas" which piggy backs on athletics tagline "Fear the Turtle"

Total Rec: Recreation at University of Maryland - image 1 - student project

General campus map, is overwhelming and very hard to navigate.

Total Rec: Recreation at University of Maryland - image 2 - student project

Like the idea of trying to make this into an info graphic style map

Total Rec: Recreation at University of Maryland - image 3 - student projectTotal Rec: Recreation at University of Maryland - image 4 - student projectTotal Rec: Recreation at University of Maryland - image 5 - student projectTotal Rec: Recreation at University of Maryland - image 6 - student project