Evan Huwa

Logo Design: Let the Type Do the Talking

I love the concept and the typeface. There is some tension between the opposing slants in the handle and the typeface that I wish could be resolved. I want to take the top of the handle and tilt it to the right so my eyes could follow the sawing motion of the words and not be jerked back to the handle.

Hi Emily, I like the name for the company very much. The last update is great because it has this printed structure.

Nice update. I think you are getting there. I would maybe try tracing a real saw as well just to see how it compares to a hand-drawn one. Something like: https://www.google.com/search?q=saw&amp;client=safari&amp;rls=en&amp;source=lnms&amp;tbm=isch&amp;sa=X&amp;ei=tHRtUfGkOtTKyQHAm4DACQ&amp;ved=0CAoQ_AUoAQ&amp;biw=1793&amp;bih=1068#client=safari&amp;rls=en&amp;tbm=isch&amp;sa=1&amp;q=old+saw+tool&amp;oq=old+saw+tool&amp;gs_l=img.3...0.0.5.30881.0.0.0.0.0.0.0.0..0.0...0.0...1c..9.img.oozmKQTs0sY&amp;bav=on.2,or.r_cp.r_qf.&amp;bvm=bv.45175338,d.aWc&amp;fp=b718a12225998299&amp;biw=1793&amp;bih=1068

Also maybe explore some different typefaces too. The brush face is nice but it kinda gets a little skewed by stretching it tall. I'm not opposed to it, just want to encourage the exploration process. 

Really nice seeing this develop. 

cool texture! maybe play with dimension to give the name some pop?

I love this! And I love your original inspiration! I feel, however, that the letters in "TOOL" might look better if they were proportionally thicker? The fact that they're skinnier makes it look like the saw is being pointed slightly away from the viewer (even though the teeth suggest otherwise). 

Have you thought about using different tools lined up like library books? (I like this one too!)

I love the fitting of the type into the saw shape. I think this could look really cool if it were in a similar style to this logo: http://designspiration.net/image/9842878533/

Oh, that's really beautiful. I'll try that out. 

Sounds good. Excited to see the updates. 

Great idea using the saw to enclose the text. Do you think including some more space between the two words would make it a little clearer? (Similar to the actual cardboard sign)

That's a good idea! I was trying to get more space in there. Perhaps I'll have to make the saw longer so there is more space to work with. 

This is a logo for a Tool Library I'm starting. I'm basing the design on a cardboard sign I painted &nbsp;to advertise it.&nbsp;<img src="https://payload104.cargocollective.com/1/9/301522/4381748/tumblr_mbpiob8brT1qm82uro1_500.jpeg" alt="Tool Library logo - image 1 - student project" width="500" height="500" srcset="https://payload104.cargocollective.com/1/9/301522/4381748/tumblr_mbpiob8brT1qm82uro1_500.jpeg 600w, https://payload104.cargocollective.com/1/9/301522/4381748/tumblr_mbpiob8brT1qm82uro1_500.jpeg 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">
<img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/e74245e1ef421c4943228dcef473ea3a/e508a305" alt="Tool Library logo - image 2 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/e74245e1ef421c4943228dcef473ea3a/e508a305 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/e74245e1ef421c4943228dcef473ea3a/e508a305 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">
I used House Slant for the type. I think things are a little wonky still.&nbsp;
Update: added a bit more space between the words by making the saw a bit longer.
<img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/e74245e1ef421c4943228dcef473ea3a/34754ee5" alt="Tool Library logo - image 3 - student project" width="376" height="189" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/e74245e1ef421c4943228dcef473ea3a/34754ee5 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/e74245e1ef421c4943228dcef473ea3a/34754ee5 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">
Trying out Evan's suggestion:
<img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/e74245e1ef421c4943228dcef473ea3a/62eab17c" alt="Tool Library logo - image 4 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/e74245e1ef421c4943228dcef473ea3a/62eab17c 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/e74245e1ef421c4943228dcef473ea3a/62eab17c 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">
and with photoshop texture:
<img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/e74245e1ef421c4943228dcef473ea3a/7b920235" alt="Tool Library logo - image 5 - student project" width="530" height="385" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/e74245e1ef421c4943228dcef473ea3a/7b920235 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/e74245e1ef421c4943228dcef473ea3a/7b920235 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">

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