Mete Erdogan

Designer and Art Director

201

2

To Stay Or To Go?

My phrase was 'To Stay or to Go?' I heard it at my local coffeeshop in Brooklyn, NY. It was said in a pretty mild and relaxed way but I wanted to see what would happen if I changed the context by adjusting the tone.

This is my moodboard full of images that inspired my three pieces. I collected things that inspired me like the cafe itself, some type I liked and apartments that looked like mine. They helped me interperet the phrase in multiple ways by showing how the different mediums could provide new meanings.

fea3cf3e

75786e9f

This one was inspired by the foam art on top of my coffee. I loved the milky linework and imagined how the type would look if a barista could pour milk to form an entire sentence. I used a brush pen becuase it allowed me to be dynamic with my thinner and thicker lines which provided a liquidy effect.

ab5c1756

This is the phrase whispered, making it an insightful, deeper question. I used a mix of watercolor brush/pencil plus a wide tipped calligraphy pen. the watercolor brush emphasized the softness and weakness in staying while the bold shape and linework of the calligraphic pan solidified the 'GO'.

2d7648d2

This was the yelled interpretation, plastered on the side of a brooklyn building. It related more to staying or going from Brooklyn/NY, a city that can either drive you mad or make you dreams a reality. I used fineliner pen and rough lineworkplus based the font on Cooper Std. It has an old New York Laundromat/Chinese Takeout feel.

I chose to explore the last option.

4f53bfd3

 

This is the final render of my selected illustration. The black and yellow poster contrasts to give a sense of immediacy and harshness. The red brick building pays homage to the iconic colors of Brooklyn's apertments. Plus the gradient in the sky suggests the sunrise of a brand new day as we ask this question once more. I added a paper texture to highlight exhaustion and the hard work that may trigger someone to ask, 'to stay or to go?'

 

Comments

Please sign in or sign up to comment.