To Mothers, From Others

X to Y:  The Birchbox for breast-feeding mothers

  (example of a Birchbox)

Elevator Pitch:  To Mothers, From Others provides boxes of dehydrated foods, rich in essential recommended nutrients, like protein, calcium, iron, zinc and vitamins A for breastfeeding mothers in developing countries. Each box will include a waterproof, tear proof graphic guide on how to rehydrate the foods for preparation.

The Problem: Newborns in developing countries, now account for 44 percent of under-five deaths.  Unfortunately, most mothers breasting are deficient in the nutrients or foods that help make breast milk rich in protein and antibodies that provide passive immunity to the baby. 

Breast milk is proven to be the best way to protect babies from nutrition and illness. In addition, breastfeeding saves families an average of $1,500 a year in baby formula. However, breastfeeding mothers need an additional 400 – 500 calories in their diet to keep up their energy.   

These boxes are like the Birchbox for breastfeeding mothers up to the first 6 months of a baby’s life.  Instead of cosmetic samples like Birchbox, a month’s worth of dehydrated foods that are indigenous to the region, like those listed below are in each box:

  • Good sources of iron include dark leafy green vegetables and dried fruit.
  • To help their body absorb iron, foods high in vitamin C, such as citrus fruits, bell peppers or tomatoes.
  • For protein, meats, powdered eggs and dairy products or plant sources, nuts, seeds, and whole grains.

Furthermore, this is an attempt to address a portion of the UN's Millenium Development Goal 4- Reduce Child Mortality. At least 18,000 children under the age of 5, are dying everyday in Sub-Sahara Africa and Southern Asia from preventable diseases. 

How will it be funded?   I currently envision two ways:

  • Donations from pregnant/new mothers (using a campaign like St. Judes)
  • Subscription service using the pitch “ $X a month = X boxes to each mother”  (Like ASPCA)

How will it be distributed?  NGO’s currently working in the maternal health sector that have existing relationships with local community hospital sector and midwives. 

This is as far as I have gone with the concept.  The next step is prototyping, then customer interviews.   Any and all feedback/advice is greatly appreciated.  Thank you!

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