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5

Time to stop procrastinating and make it happen!

INTRO

So I have re-taken this class since enrolling in Faye Browns Live Workshop. Not many changes made but still a few since I have had a chance to think it through a bit more.

Hello everybody! My name is Linda, I come from Sweden and I make jewellery for a hobby and want to switch it up a knot by opening up my own Etsy shop! I have procrastinated long enough which comes from the fact that I'm a perfectionist. So I just need to learn that nothing will be perfect right away or that it even has to be perfect. I just need to DO it!

I have a major in Earth sciences and since last month worked as a mine geologist (I substituted a collegue who was home with her newborn daughter and she "unfortunately" came back). So I thought that this would be a perfect time to see if my jewellery making could pay off!

I have a HUGE interest in all things geology, but especially volcanoes, minerals and how they form. So in my jewellery I will only use semi-precious and precious gemstones, both faceted and rough, and each piece will be accompanied with a few facts about the mineral used in the item descriptions. I will also only use sterling silver and gold filled materials which means better quality but still at an affordable price.

So lets begin!

MY MIND DUMP

This is me and I know it is hard to read some words but I have written down the highlighted ones below the photo.

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Linda Sääv - Geologist - Rock geek - Personalized and everyday jewellery - Inspired by geology - Etsy - Geological museum - Instagram

MY PERFECT CUSTOMER

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Malin is in her late twenties and living with her boyfriend Sam. She studies anatomy and also has a creative side which shows off in her abstract paintings decorating her and Sams home. She has a casual and on trend style. She and Sam spends several weeks each year travelling the world, documenting every step using Instagram. She hopes that Sam one day soon will pop the question on one of their adventures, if she doesn't beat him to it.

MY BRAND QUESTIONNARE

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MY BRAND NAME & MISSION STATEMENT

Linda Sääv Jewellery

Strap line: Wearable Geology

  • "Simple and everyday jewellery for women looking to enhance their natural beauty"

LOGO DESIGN BRIEF

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I hope you enjoyed the read and I would love to hear what you all have to say. Also I will try to participate more in discussions and giving you feedback on your finished projects as well :)

I have already posted a project in class 2 of this series, but since I am taking it again due to me enrolling in Faye Browns Live Workshop I have some changes coming up and I hope you will like it!

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