Three things I want people to feel and think when they see my work.
My small business is called Sparkling Punk and I focus on creating Halloween year-round products, so when people see my work I want them to think cute, spooky, and Halloween year-round.
I say cute because I tend to go with more cute kawaii vibe face expressions and give expressions to inanimate objects. I chose spooky because sometimes I create things that would normally be considered scary, but adding the cute factor makes them more spooky. Lastly, I chose Halloween year-round since I am trying to incorporate Halloween with whatever time of the year it currently is, so if it is Christmas then I do a Christmas/Halloween mix.