ThisThat - Reddit for blogging.

ThisThat - Reddit for blogging. - student project



our pages:

This project started as something called "Limelight". Limelight was a way to share links + text on the web around semantic topics, and it looked something like this (we had already changed the name in this screenshot):

ThisThat - Reddit for blogging. - image 1 - student project

Then along came They did pretty much what we were trying to do, but using big social data instead of data retrieved directly from users of the site (like us). This effectively solved the chicken-and-egg we'd been struggling with month after month. They also all have PhD's or something.

Out of the following turmoil (which included founding a few other startups and attending DreamIt Philly 2012) emerged a new idea - still based on the idea that web content is more useful and engaging when grouped with similar content. The idea, at its heart, is a simple one - "if you like this thing, maybe you'll like this other thing, too."

At some point we thought to ourselves, "Reddit is awesome for links. Why shouldn't long-form content be organized this way too?" And so channels were born. Channels are where posts live on ThisThat. Instead of posting to your own blog, you contribute to channels, which focus on a common theme or prompt. Here are the benefits:

  1. Posters don't have to build / maintain a following to get an awesome post in front of people.
  2. If readers enjoy a particular post, that post is always part of a larger channel, allowing discovery of new, relevant content.
  3. The creation of communal spaces invites more creativity - readers who like a given post are often inspired to post to that same channel.

We have not formally launched. We're iteratively building the product and inviting friends and family to join.

--- VIRAL MAP ---

1. List all major “players” in the system (eg. a marketplace may have two major players: buyers & sellers)

a. Publishers/writers

b. Readers

2. List out any selfish reasons why each player would need their contacts/friends to join the service

a. Publishers - want to increase the # of readers consuming their content. Everything is sorted by popularity by default. Therefore, publishers also want to increase the # of people recommending their content, so their posts show up higher in feeds and increase readership further. They can do this by inviting their friends to the platform to read and recommend their posts.

[#4] Publishers produce content for other people. Ego is also a factor here.

b. Readers - Good to think about. We don't currently have any systems in place that increase the utility to a reader if they invite their friends. Something to brainstorm. {{thinking}}

3. List out all things you could possibly charge each player for on the service

a. Publishers - Subscription model for premium publishing tools. Charge for extra exposure (some sort of advertising). Hook into publishing outside of ThisThat (ebook, amazon, physical book, physical portfolio for photos, etc).

b. Readers - Subscription model for extra consumption features (similar to reddit gold, cowbird citizen, etc)

4. For 2 and 3 above give a very short reason you think the player would be motivated to need their contact or pay for the service

{{see above in section 2 and 3}}

{{Second week parts}}
5. List the channels (email, facebook, text message, etc.) that you will send your users’ invites through and how you will get that contact data
6. Create what those invites will look like