Class Title
This Changes Everything: Moving a student publication to Medium (working title)
Class Description
Print is dead. Any journalist who does not accept this is fooling himself or herself. Students are no longer picking up print newspapers; they are using the web and their phones to find out what is happening in the world. So what now? How does a college publication adapt to the new face of journalism and media? Go digital.
One of the easiest and efficient ways is to move your publication to Medium. This free platform allows for an innovative and fun way to produce journalism that students care about. It also allows for a more versatile style of writing and publishing. Making the switch will not only change the newsroom environment but also create an atmosphere of excitement and friendly competition.
Learn how one college moved all of its print publications over to the platform. You will learn step-by-step how to transition your own college publication over to the platform by creating or reestablishing your brand, developing a staff, building an audience, and establishing a strategy of success. This course is perfect for any college journalism program looking to change the way students read and report the news. It is also great for those newsrooms looking to focus on long form reporting. Fortunately, there is no coding required to create your publication on Medium, and design is really straightforward. After you’ve completed the class, you will be well on your way to having a top-notch college publication with an ever expanding audience.
This course is also good for independent writers looking to develop an audience, or to simply share their work with the world. It is also good for groups of writers, reporters, and photographers to collaborate and create a space of shared interests.
Project Title
Build your Collection
Project Description
ASSIGNMENT
Create a college publication on Medium. This assignment will teach you the basics of how to establish your online publication, create a set-up that works for you, and create a publishing schedule that engages readers. There are many ways to set up your collection and many ways to suit your preferences for design.
DELIVERABLE
Upload and share your new Medium publication with:
Video Lessons
Get Started
Introduction:
Talking Head, Physical Demo
2 min.
Project: Develop concept
Physical Demo
1 min.
Project: Move it over
Surveying your Audience:
Talking Head, Physical Demo
6 min.
Building your staff:
Physical Demo
9 min.
Prepping for launch:
Physical Demo
8 min.
Smooth transition:
Physical Demo
8 min.
Advice: The next few months:
Physical Demo
7 min.
Closing
Final Thoughts:
Talking Head
4 min.
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