I chose one of my favorite movies, There Will Be Blood. I knew I wanted to do something with a drop shape for the oil and blood but I wasn't sure what my third element would be. At the core of the movie it is about Oil, Greed, and Blood. So those were my three topics.
I did a quick internet search for references and found some things that I liked.
Once I had my references I designed the background and drops in AI.
I wanted the oil rig to look imperfect so it was very easy and quick to create.
For the text transitions I used a combination of Twist, Trim Paths, and Scale. I wanted to give it a little more something so I made some bursts that match the look of the element whether its oil, blood, or money.
Oil type was converted to vector. Used twist and wiggle paths on the front layer. The second one has a turbulent displacement and slight rotation.
Greed was converted to vector. Layer two is just a green version and then I used venetian blinds to create the diagonal lines.
Blood was converted to vector. I then used the path tool to just create some blood drops. I had two groups, one thinner and behind the type, one thicker and over the type. To animate I used trim paths.
The clouds are made with just paths with a round cap, thick stroke, and repeater.
Would love some critique on it and if you have any questions of how I did something I'd gladly share!