"The rule is, jam tomorrow and jam yesterday but never jam today" | Skillshare Projects

Tania Gallard

Graphic Design and Photography



"The rule is, jam tomorrow and jam yesterday but never jam today"


I was unsure what phrase or quotation to use that could be used in an application (book cover or magazine, product, etc.) After thinking what to do for 2 days, I came with the idea and I picked a phrase from the book: Through the looking glass and what Alice found there by Lewis Caroll.

I did some research and I found some interesting facts...

This is an expression for a never-fulfilled promise. The meaning is: Some pleasant event in the future, which is never likely to materialize.

I am only using a fragment from the original phrase.

While I was browsing for images, I saw many different and incredible designs based on this book/story and it was very easy to get inspired. I am not very experienced drawing but I love the idea of learning to put together some concepts and come out with a hand letter-design.

Well, I would like to share my draft. I know I may have to realign the text and made some adjustments, changes and possible many improvements. This is my first time trying to design something like this and I hope to improve with practice and learn new things from this class and your feedback...

Thank you for looking my work :)


Note: this is the original fragment from the book:

“The rule is, jam tomorrow and jam yesterday-but never jam today

It must come sometime to jam today, Alice objected

No it can't said the Queen It's jam every other day. Today isn't any other day, you know” 
― Lewis Carroll, Alice in Wonderland.


Phrase: “The rule is, jam tomorrow and jam yesterday but never jam today”


Regulation                          Fruit                                     Time

Conduct                              Recipe                                  Clock

Order                                  Cooking                               Calendar

Law                                      Kitchen                                Past

Command                          Jar                                         Present

Stipulation                         Eating                                   Measure

Authority                            Cooking utensils



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