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The isms go, the ist dies, art remains.

I've chosen the quote, "the isms go, the ist dies, art remains."

I really love the idea that your work lives after you die. Life, as we all know, is a finite, frail thing. You make plans that don't exactly come true. You believe strongly in things one day, then learn more and change your mind the next. Everything changes, but your work - your art - exists as a sort of timestamp for who you are - or at least who you were in that moment.

If you do it well, your work can matter forever, because people develop a personal relationship with it. It's the reason why certain stories are passed down forever. Or why listening to that one album always brings you back to the same place, long after a memory has faded to the back of your mind.


Between the lettering exploration exercise and creating the moodboard I arrived at the conclusion that each individual phrase of my quote needs its own feeling. 

"The isms go" should feel wispy and flimsy and light, because it represents the fact that the times are fickle and always changing. The type should almost feel like its blowing away in the wind. 

"The ist dies" should seem corroded and weathered (like the "we're hiring" image on the moodboard) since mankind is mortal. The trick is to make sure that it feels human. It has to be something round, natural, and imprecise, not mathematical and straight - like it was engineered.

"Art remains" should either feel like it was carved from stone (huge block letters with a sense of depth, like the Ben Hur reference) or it should feel bold and unflinching (like the "Hard Life" reference). I feel like this will work if it seems like an old artifact that has survived the elements, or if it has a lot of unapologetic flair.

Since so much of this phrase is hinged on the word "art" I tried writing it in a few different styles.

After some of that exercise I created thumbnails to get an idea of how to lay everything out. 

After I felt comfortable with the layout, I created some guides and began to rough out the letters. 

One of my more apparent mistakes was that I didn't define the shape of the letters enough during the sketching phase. I also didn't take into account the entire composition, which left me with no space on the bottom of my page. I ended up having to write my last word on another sheet of paper.  

I really want to revisit this project when I have some more technical skill. I'm spending some time practicing by trying to recreate other people's work, just to get more comfortable with the movements.

I also don't think it would hurt to have a stronger vision for the end product. This class helped me realize the scope of a lettering composition, and I learned a ton from my mistakes. I also learned a few things (setting up guides, roughing out letters/shapes, concepting/sketching) that will help me in any design project moving forward.

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