Ramon Fuentes

Landor Mexico Sr. Designer

42

7

The dark side of ice cream

Helado obscuro is a new bussines in Mexico city that is growing fast, the product is an ice cream based on spirit drinks mixed with very unique ingridients, Mezcal, Tequila, Rum, Vodka, Cognac, Red Wine just for mention a few.

the challenge is to create a brand for this product that reflects the brand essence " the dark side of ice cream".

my inpiration it's taken from the idea of the prohibition of liquor would happen again in our time, how the modern gangsters would hide and distribute the alcohol.

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