The dark side of ice cream

The dark side of ice cream - student project

Helado obscuro is a new bussines in Mexico city that is growing fast, the product is an ice cream based on spirit drinks mixed with very unique ingridients, Mezcal, Tequila, Rum, Vodka, Cognac, Red Wine just for mention a few.

the challenge is to create a brand for this product that reflects the brand essence " the dark side of ice cream".

my inpiration it's taken from the idea of the prohibition of liquor would happen again in our time, how the modern gangsters would hide and distribute the alcohol.

The dark side of ice cream - image 1 - student project

The dark side of ice cream - image 2 - student project

Ramon Fuentes
Landor Mexico Sr. Designer