The cost of supporting local streetwear

The cost of supporting local streetwear  - student project

What does a t-shirt really cost to make and at what point in time does it transform from a piece of material into a piece of wearable art? South African streetwear designers are advanced, in technique and aesthetic, but their designs are exclusive and unattainable for the working class budget. Local designer’s garments are marketable to a class and market that has expendable income, and therefore only caters to a niche community of fashion-forward groupings who can support and adorn outfits made from our South Africa’s own, which leads a majority of people to shop at imported chain stores such as Cotton On and H&M, which are internationally sourced and distributed at more affordable rates. In this piece, I would like to investigate the process of local fashion design and why we often feel ripped off at the cost of one item and end up supporting global trends over our own. It is quality over quantity or is there a behind-the-scenes traverse the consumers are just unaware of. I will look into the initial design, sourcing materials, manufacturing the product, a look into one-off/signature pieces and what goes into the decision to mark up so immensely from the cost price to make a profit. I’ll be using Sol Sol, Young & lazy and Two Bop to investigate their processes and understand the number on the price tag.

Tamara Arden
Inquisitive | Hyperaware | Voyeur | Word person