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The business causal running performance shoe

Inspiration

Textures and colors for shoe

Blending two sneaker worlds casual and performance

Target Audience

This shoe is designed for the avid athlete that is looking to reduce the amount of products they have in their life at the same time is fashion conscious and likes superior quality. The shoe will blend both the elements of formal and casual dress shoes with performance running shoes to give the consumer one all around shoe so they can transition from the trail to the conference room. This person is a business professional that does not want to sacrifice the time spent in the locker room when they could be giving an important business meeting or pounding the pavement.

 

Underlying narrative

The time conscious business professional is having a difficult time deciding what shoe to run to work in or is unable to bring more than one pair on a business trip. They see their wingtip running performance shoe and immediately know this will not only pair with a herringbone suit and fit right in at the sales presentation, but when they get the chance they can sneak away for a quick 3 miler to blow off some steam. With antimicrobial liners and breathable uppers they do not need to concern themselves of odors repelling co-workers or clients, and they can rest assured that the footwear tech will provide them with both stability and great cushioning.

Initial Sketches

First Sketch of the shoe utlizing a Brooks PureCadence articulated sole and classic wingtip upper

Wingtip design utilizing logo to bring wearer into the shoe

Top view of shoe depicting overlaying layers and details

Comments

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