The Way of the Animal | Skillshare Projects



The Way of the Animal

My Business Model:

My Assets: My computer, my phone, my camera, my desk, my desk chair, my office supplies.

Assets I will aquire: Mac Computer for Videos, iPad, Moving Truck, Vehicle Wrapped with my logos and business information, more office furnite. 

My Personnel: Myself (To be replaced), Denise Sanford (Executive Assistant and Buyer's Agent), Doug Walker (Buyer's Agent), Ruzzel Occado (Virtual Assistant). 

Personnel I will Acquire: Two Additional Missouri Buyer's Agents, One Additional Illinois Buyer's Agent, One Additional Administrative Person, and One "Empire Builder" Talent to Run my Team upon my exit. 

My Client/Customer: MOTIVATED Buyers, Sellers, Investors, or Builders in Missouri or Illinois around the Saint Louis Metropolitan Area. My Client/Customers received Top Flight Customer Service that covers the basics first, then utilizes cutting edge technology and techniques to second. Our approach is very simple: Tell the truth all the time, and be both educated and informed when consulting. We deliver information and results lightning quick, and are always read up on current events and statistics on how to evaluate the market. We are always looking for feedback on our properties and services to know where we stand. 

What is Hard?: Finding MOTIVATED Buyers and Sellers on a daily basis. 

What is Unique?: Our Feedback-based method of communication, consultations based on sophisticated metrics simplified for our clients, and proven methods of marketing our listings. 

How am I going to Repeat My Unique Services Again and Again?: I am going to train my staff to appreciation and utilize the basics and the best metrics and latest methods of marketing that yeild the best results. I will hold weekly meetings to ensure my philosophy is being upheld through the daily operations. I will continue to hire strong staff that already share my appreciation for the basics and the best. 

Freelancing versus Entreprenuership:

The Freelancing part of my business will run as follows:

1. To Enure a steady stream of work, I will post on Facebook daily at least once, and rarely over 3 times a day. I will also do my own blogging, vlogging, and other forms of social media participation that features me. I will share my life, my experiences, my humorous twists on my reflections, funny pictures, my thoughts on current events, inspirational posts, shed light on market statistics for the given businesses I am promoting, giving testimonials for good businesses as well as my own, providing links to helpful products I offer, and experimenting with being raw...the real me. People buy into who I am and my personality. They like me, like my brands, and trust what I have to say.

2. I will create and environment where I do not go crazy and melt by delegating the work I do not want to do, do not have to do, and work that someone else could do just as well or better. Anything that is brand-related I will delegate. Anything that is Me-related I will keep.

3. My social media offerings are currently free and generate business as a byproduct. I am usnsure of how to charge more for my personal "sharing" on social media or blogs. Look into this and brainstorm ideas!!! Any suggestions from people reading this are welcome! The quality of my work will raise by me being aware of what is funny, interesting, and engaging with my audience. I will also utilize what has worked for other people by putting my own spin on their techniques to make them mine. 

The Entreprenuerial side of my business will run as follows:

1. Relentlessly hire people to delegate work to by always keeping an eye out of talent, having my SOI constantly look out for talent, meeting and interviewing talent, evaluating the talent and where they would be best placed/where they would like to be placed, and finding places to allocate that talent.

2. Give yourself a promotion so you are constantly doing work you're unable to hire anyone else to do by introducing, training, and having my best talent for the job I am firing myself from shadow me so that the transition is smooth and will not cost the business valuable time and money.

3. Build an organization that has the cash flow to permit you to do those two things by constantly focusing on sales, making phone calls and contacts, adding value and improving exsisting systems, and instilling a culture of all members of the team to ask for referrals and make phone calls. 

3. Funding: 

Do you need money for this business?: My business requires money to pay my administrative staff, overhead of membership and license dues, market fees, desk fees, replenishment of offices supplies (computers, cameras, binders, printing paper, pens, prenentations materials, et cetra), networking meals, gas for travel, training, seminars, CPA and Attorney consultations, signs and lockboxes. 

Does more money increase the chances you will reach positive cash flow? Profitability?: More money will mean positive cash flow and profitability IF it is allocated to money making activities and services and if the human resources execute the proper systems associated with those activities and services. More billboards, commercials, radio spots, and/or online adversting will not translate into positive cash flow without the proper follow up systems, scripts, and customer service protocol in place. Money spent haphazardly and without proper research and a proven track record of success behind it will not help cash flow or profitability. 

What are the assets the money will go to pay for?: The assets the money pays for are training, paying administrative staff, upsizing to a larger office to accomodate a growing sales force, a moving truck with advertising wrap, an increase in services directe towards marketing and leads, and travel.

How long before the money invested starts turning into money returned?: If the proper systems are in place and beforehand anywhere from 30, 60, and 90 days from the implementation of the money invested.

Do you hope to sell this company?: I do not plan on selling this company. I plan on hiring and training the talent necessary to take over all duties and run the team with minimal oversight.

Given all this, and what you learned in the video, what sort of funding are you seeking? Why would this investor choose your offering over all the others available?: My current business does not require funding, as it is based on the sales of real estate. The startup and licensing costs are minimal and would not require a large amount of funding in order to be successful from the start. 


Please sign in or sign up to comment.