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Wells Baum

Blogger

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The Train Diaries

The train is my second place between home and work.  It's where I think, meditate, write, and read.  I recently tried to turn my train essays into a book because I thought it'd be interesting to show how riding trains comparies to life; i.e. once you get on you never really get off!

Needless to say, I never published the book but I kept the short stories up on Medium:  https://medium.com/metro-north-diaries

And I still keep adding new pictures my VSCO Grid:  http://bombtune.vsco.co/#/tags/metronorth

But I'd like to redo the potential book, maybe think about how I'd market it and then work backward from there. 

11 Questions:

1.) What is Marketing For?

Marketing is for sharing compelling stories that inspire some type of intent, at the obvious, shopping, but at the least, creating happiness or a tear, or even some anger. 

2.) What are we allowed to touch?

Everything.  Content is mine.  Pics are mine. 

3.) What can we as marketers measure?

  • Social following, email database
  • Prior and potential book sales
  • Feedback from readers, family, people here

4.) What can we change?

We can change the structure of the book, the approach to the book, the way the book gets collated and distributed digital and physical. 

5.) What promise are you going to make?

I promise to recreate this thing and then ship it when it's good enough. 

6.) What’s the hard part?

The hard part is trying to figure out what it should really be about.  


7.) Should your organization be making trends or following trends?

Making trends, mashing up the free democratizing tools we today to make art. 

8.) Where is the risk?

The only risk is no one buys the book. 

9.) Who is in charge?

Me and your feedback as interpreted by me ;)


10.) Marketers spend money. Where are you spending the money? What is it for?

I spend money for the monthly train pass and the use of Twitter of FB ads to spread awareness. 

11.) How should you be spending your time? 

Writing, doing the work, thinking about the marketing and approach so I can think help reframe the content. 

  

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