The Tangerine Design + Photography | Skillshare Projects

Jenn Kanstein

Freelance Designer + Photographer



The Tangerine Design + Photography

Hello! Below is my first attempt at a new-and-(hopefully much) improved About Me write-up. I'd love to hear any feedback :)



About Me

Hello there! I'm Jenn Knox, and after earning my Three-Year Advance Diploma in Graphic Design, I spent years working in corporate environments with a focus on advertising and editorial design. The work was great but I found myself losing interest doing the same type of design over and over and knew that what I really wanted to do was run my own studio. 

After taking the leap and starting The Tangerine Design + Photography in 2011, I've worked on a wide variety of projects with vastly different (but always happy!) clients. Instead of only designing for ads and editorials, I've been able to branch out into web design, corporate branding, and stationery for weddings and events! The biggest change has been incorporating my love of photography into my work and now I shoot weddings, portraits, family photos, products, and even real estate! 

I love what I do and I think my strong passion for design, photography, and visual art shines through in the work that I produce (pun intended) here at The Tangerine. Give me a shout to get your project started today!

Hello again!

Below is my sales letter attempt which I'm intending to send to a mailing list of brides-to-be. I feel like the weakest part is my subject line (I've included a few) so I'd love help with that and any other suggestions / feedback to improve on the body of the email would be awesome too! 

Have a great weekend!


Sales Letter

Subject Lines

Subject Line 1: Planning a luxe wedding on a tight budget?

Subject Line 2: Planning a luxe wedding on a shotgun budget?*

Subject Line 3: Want your wedding to wow but you're on a budget?

Subject Line 4: Want your wedding to stand out but you're on a budget?

*I'm trying to be funny with this line but wonder if it reduces the quality of my services in the reader's mind. Thoughts?

Main Letter

Do you want your wedding to really wow your guests and stand out from every other event?

Do you want to look back and remember your wedding day with stunning photographs that really capture the moments of your big day?

Do you want both of these things without spending a fortune?

 Who doesn't? I'm Jenn from The Tangerine Design + Photography and I know how (insanely!) quickly wedding expenses start to add up. I also know how tempting it is to start crossing important things like stationery and photography out of your budget as a result. But do you really want generic stationery that's the same as every other bride's? Do you really want to look through your wedding album and wish that you had hired a professional instead of settling with Uncle Tom photographing your big day? 


I design completely custom and totally unique wedding stationery pieces that are personal to each couple and the event that they’re planning. Your invitations are the first taste that your guests are going to get of your wedding - they should make an impact and get your guests super excited! You may be thinking, "But Jeeeeennnnn - I've already sent my invites out!” That's no problem; I create a wide variety of custom stationery pieces for receptions too – programs, seating charts, place cards, and more – all of which double as great keepsakes! Interested in something that I don't offer? Let me know what it is and I'll send you a quote!

I also use a photojournalistic approach for outstanding photos that capture the real moments and memories of your wedding day. Knowing that you’ll still want those classic posed shots with family and friends – and not to mention your new husband! – I shoot creatively posed photos too so that you get the best of both worlds. After your wedding, you'll receive a disc of high-resolution, ready-to-print (gorgeous!) images from your day that are all fully-edited to have a pretty, modern vintage look.

And to bring it all back to your wallet - because I love weddings so much and hate to think of any bride having to settle for anything generic on her wedding day - I offer all of these services at affordable prices!


What to do next:

1.         Take a look at the attached pdf for more info

2.         Check out my portfolio at

3.         Give me a call at 289.366.2211 or shoot me an email today to set up a quick meeting and book your design or photography (or both!) services

4.         Get excited about how awesome your wedding (and wedding photos) will look with all those extra little touches that make it personal and unforgettable


Congratulations on your engagement and I look forward to working with you!

Jenn Knox

The Tangerine Design + Photography
[email protected] ● 289-366-2211
Like us on Facebook!


ps. Book your wedding photography package now and receive a FREE engagement session! But book soon - dates are filling up fast!

pps. Book your stationery services now to lock in at 2013 prices and receive 15% off on your order! Prices will be increasing in 2014 so don't miss out on my current deals!


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