The Space
Update 11/24/13: Logo in color
Update 9/22/13:
It's been awhile but alas I have completed the logo (thanks to another Skillshare class I'm taking on brand identity which forced me to finish this so that I have a logo to work with :). I've been wanting to try this icon style for awhile and am quite pleased with the way it turned out. The logo has two variations depending on the context, one within a container and one without.
First Post:
Company
Name: The Space
Description: A Brooklyn based, high end gym/yoga studio offering small personalized classes
Keywords: Upscale, quant, refined, quality instruction, urban, autonomous
Target Audiance
Age: 25-35 (young professional, working mom/dad, 60+ woman)
Gender: M/F
Income: $75k+
College Status: Both college and no college
Local: Urban
Typography swipe
Concept swipe
Color swipe
Sources include: pinterest, brand new/under consideration, www.foundrycollective.com, Chermayoff and Geismar, draplin, Scott Hill, www.stitchdesignco.com
Sketching
There are 3 ideas here that can possibly work, not fixed on any.
1. One is the A as a triangle. The icon can b a triangle in a cirlce (symbolizing an oasis in the city)
2. Using the building, a signature brownstone as an icon with lowercase letters
3. Having a diagnal line cut through the 's'. Not sure why, but I like it and can see it being used in the branding
Art director and designer
