The Space

The Space - student project

Update 11/24/13: Logo in color 

 The Space - image 1 - student project

Update 9/22/13:

It's been awhile but alas I have completed the logo (thanks to another Skillshare class I'm taking on brand identity which forced me to finish this so that I have a logo to work with :). I've been wanting to try this icon style for awhile and am quite pleased with the way it turned out. The logo has two variations depending on the context, one within a container and one without.  

The Space - image 2 - student projectThe Space - image 3 - student project

First Post:


Name: The Space

Description: A Brooklyn based, high end gym/yoga studio offering small personalized classes

Keywords: Upscale, quant, refined, quality instruction, urban, autonomous

Target Audiance

Age: 25-35 (young professional, working mom/dad, 60+ woman)

Gender: M/F

Income: $75k+

College Status: Both college and no college

Local: Urban

Typography swipe
The Space - image 4 - student project

Concept swipeThe Space - image 5 - student projectComposition swipeThe Space - image 6 - student project

Color swipeThe Space - image 7 - student project

Sources include: pinterest, brand new/under consideration,, Chermayoff and Geismar, draplin, Scott Hill,


There are 3 ideas here that can possibly work, not fixed on any.

1. One is the A as a triangle. The icon can b a triangle in a cirlce (symbolizing an oasis in the city)

2. Using the building, a signature brownstone as an icon with lowercase letters

3. Having a diagnal line cut through the 's'. Not sure why, but I like it and can see it being used in the brandingThe Space - image 8 - student project

Mushky Ginsburg

Art director and designer