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The Secret to Everything

08.04  //  FINAL PROJECT  //  VIDEO

The Secret to Everything

The process that I went through to arrive at my talk was, in a word, scattered. Simon's advice of sharing something that you are passionate about kept echoing in my brain. Apparently, I'm passionate about a lot of things, as you can see outlined by my iteration notes below. I learned that iterations are signs of progress. Rather than getting frustrated with myself for not settling on a topic as soon as I ideally should have, I celebrated the ability and desire to channel my various passions and life moments into this project. Although I went for a very organic look in the video (with the help of one of my dogs who kept bumping my arm) and did not use any visuals or side effects, I focused on my speed of speech, my tone, and facial expressions. Overall, I'm excited to use a lot of the great takeaways that Simon taught us and reminded us about to make any presentation that I do from here on out much more intentional and much more powerful and inspirational!

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Note: changed topics once again... Attempt #5 (FINAL):

Oops, I did it again...

I changed my topic completely. In a nutshell, you will learn the secret to happiness, success, and well, everything. 

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07.30

Note: changed topics once again... Attempt #4: 

My end goal of this project is to help others understand that companies will fail if we continue to steal customer time because the biggest gift you can give someone is your time. 

Story: The collision of unwanted advice given to me by an elder church member at my high school graduation party with unintentional inspiration from a corporate leader 13 years later. 

Lesson: By making a customer experience complicated, inefficient, minimized, we are stealing time, and therefore stealing a piece of their life that they will never get back. 

Outline 

I. In a world where we all say "there isn't enough time," or "I wish I had 18 more hours in my day," why do we all commit the fatal crime of stealing time? Why do we feel entitled to do so? 

II. Seth Godin on being entitled (credibility)

"The bad news is that you are not entitled to attention and trust. It is not allocated on the basis of some sort of clearly defined scale of worthiness.

The good news is that you can earn it. You can invest in the community, you can patiently lead and contribute and demonstrate that the attention you are asking be spent on you is worthwhile."

III. Time stealing is bad for business [insert lesson above]

IV. As learned from Alice, Holger and Seth: stop feeling entitled and starting being a guardian of time.

Concept > Personal to Business > Concept + entitlement concept > Stop the epidemic: be a guardian

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"To give somebody your time is the biggest gift you can give." Franka Potente

http://www.brainyquote.com/quotes/quotes/f/frankapote442388.html#ctZCizmPjeg2zd9g.99

“Time is your most precious gift because you only have a set amount of it. You can make more money, but you can't make more time. When you give someone your time, you are giving them a portion of your life that you'll never get back. Your time is your life. That is why the greatest gift you can give someone is your time.
It is not enough to just say relationships are important; we must prove it by investing time in them. Words alone are worthless. "My children, our love should not be just words and talk; it must be true love, which shows itself in action." Relationships take time and effort, and the best way to spell love is "T-I-M-E.”
Rick Warren, The Purpose Driven Life: What on Earth Am I Here for?

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07.23

Attempt #3....

I'm not liking my original direction. If I'm not attracted to my own title for this project, why would anyone else be? 

I originally called it "Customers Are Not Unicorns." Now I feel like that immediately alieniates some of my target audience. Let's make it about my audience. If I stick with my original idea, I'm trying out "You Are Not a Unicorn." Also, I'm chaging my project cover photo to take a new spin on things. And because I think I'm hilarious (and obviously sarcastic).

Next, I turned to our friend Google and found: 

You are NOT a Unicorn: College Matters

So, on to new ideas.... or mayne a new approach, I still may not abandon the idea. Maybe I can build off of Bruce Martin's approach. 

Looking for new inspiration today. As always I turn to Seth Godin. His blog for today ("You have no credibility (yet)") had these quotes that I may work off of: 

"The bad news is that you are not entitled to attention and trust. It is not allocated on the basis of some sort of clearly defined scale of worthiness.

The good news is that you can earn it. You can invest in the community, you can patiently lead and contribute and demonstrate that the attention you are asking be spent on you is worthwhile.

But, no matter how urgent your emergency is, you're unlikely to be able to merely take the attention you want."

I'm going to keep thinking about this today.... #inspireme

Huh. It's the age of the unicorn.

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07.21

Topics I considered for this project:

  • "Presentation" Does Not Equal PowerPoint
  • Active listening - what does that really mean?
  • "Oh, it's not all about me all the time?" - only child life lessons
  • Why do bad presenters give presentations? 
  • Why people think they're good at things (when they're really not)
  • Stop talking at me
  • Why more thought needs to be put into employees positions and career planning to help them have happier home lives
  • Passion
  • People just want to matter. 
  • Customer experience

Let's go with customer experience since we all can relate to that, since we have all been a customer at least 1 point in our lives.

Ever since I was a little girl, I've always wanted to write a book. Similiar to having the name of your first born child picked out prior to even hitting puberty, or your wedding planned to a T without even having a significant other, I've always said I was going to write a book. The title of my first book (because who needs content when you have catchy titles?!) is going to be, "Customers Are Not Unicorns." (Like how I jump from "oh wouldn't it be nice to actually be able to write one" to "now that I'm a successful national best seller, I will share my ideas through multiple publications!") I've shared this personal intention with so many groups that I present to for my job that at this point, surely someone else has stolen my amazing title and has already published the dang thing. 

I can picture the cover of my imaginary book. (Again, who needs content?) With waining attention spans, I should probably keep it to 2 pages or less anyway. And make it all pictures. 

And then I think of the Trapper Keeper cover I had in third grade: 

tumblr_nqzbhkBvdY1uoew7wo1_500.png

CONTENT

Let's go with what I just learned from Mr. Sinek (I feel as though he would prefer we call him Simon, so from here on out, Simon it is.):

What's my end goal?

To help people realize that improving B2B "customer experience" [in the construction industry I work in] isn't rocket science. There is no "they," there is only US. We as human beings can understand and relate to what other human beings feel and desire. We don't need 5,000 studies and data points around why being easy to do business with should be something we focus on. IT SHOULD JUST BE WHAT WE DO. Because what is the biggest gift you can give someone? Your time. And what if something isn't easy or effortless? It makes me give up time that I don't want to give up. Companies need to stop being time stealers. 

My head jumps to this movie... wouldn't our approach to life be a bit different if we had to sync the moments we had left on this Earth with a digital device we wore on our wrists and people could take that time away on a whim??

time-movie-poster.jpg

So, now that my unfocus brained has relaxed a little, let's focus. My end goal of this project is: 

Help people to realize that at the end of the day, no matter what industry you work in, we as human beings, have the underutilized gift of understanding customers because they are human beings, too. "They" are "us."

Maybe it just takes walking a mile in their shoes.... hence, a story. 

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