The Rooster Coffee Co. | Skillshare Projects

Daniel Graf

Constantly creating



The Rooster Coffee Co.

I wanted to work on the logo for a coffee company called The Rooster. I always loved script and wanted to explore that direction a bit more so i scribbled up something like this:

I began exploring with some simple line drawings

but then realized i needed to get back to drawing more by hand first

After roughly vectorizing this, i started cleaning it up

After cleaning it up waz more, getting all the propoertions right, adding flourishes, adding the rest of the text and generally spending way too much time with it, i ended up with this. Parts of it still feel a little wonky to me though:

I'm also trying out a version with capital c's

After more refinement and adding some illustration i came to this conclusion:


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