The Pub

The Pub - student project

So The Pub is a restaurant that I have been going to since I was a child. I've always hated their logo, so i thought his would be a great time to redesign it. They are no not only for their food, but for their bar; specifically because they add 1 and a half shots into their drinks. I think that's important to show in the logo. I'm trying to figure out how to add it without it looking like a stamp. 

Prelim Sketches

The Pub - image 1 - student project

Final digital prelim Sketch

The Pub - image 2 - student project

Final illustrator layout ( i'm thinking of adding some filligree. I think this really speaks to the classic style, but it looks boring for a neon sign. I think I might just animate this first to get a hang off it and than make it more detailed.) 

The Pub - image 3 - student project

Illustrator file 2.0

The Pub - image 4 - student project

Illustrator file 3.0

The Pub - image 5 - student project

Building the Glow

The Pub - image 6 - student project

Final Glow

The Pub - image 7 - student project

Final Video can be found here on Vimeo.

Sarah Anndrea White
Graphic Designer & Illustrator