I've long admired Jon's work and his clothing line CXXVI. I have a small t-shirt company called The Press Bed. I began the business by doing work for musicians, bands, museums, etc. And then I decided I wanted to develop my own in-house line of shirts. So I went through the process of creating a pattern, sourcing fabric, identifying a manufacturer and going through production of 1,000 units.
The idea behind the line was to create a design for each of the 50 states in the US. I refer to the line as the State Tees (how creative, right?!?!). I had some success selling another location-based tee in the past, so I was aiming to expand on this idea. Everyone calls somewhere "home" after all and what better way to express than through a t-shirt.
Each design features the official state name, the state nickname (ex: "The Bay State is my home"), and symbolic imagery which could be the state bird or a monument or a specific landscape. Below is a diagram showing some of the product details.
I came up with this concept about 2 years ago and have created 16 designs so far. Needless to say, (hindsight is 20/20) and my goal to create all 50 designs was a lofty one. I have sold about 500 units so far (via Kickstarter and Etsy). But I have hit a rut and would like to use this class as a way to get inspired by other people's creativity and hopefully get some feedback on my designs as well.
I've included images below of finished product and some of the labeling and promo materials I created over the past two years. Any and all feedback is greatly appreciated!
LOGO | Reminiscent of an old, vintage stamp. The name, The Press Bed, comes from the area you put an item in a printing press that you want to be printed. This relates to the hand-printing process, and all the shirts are screen-printed by hand. Two versions shown below. Which do you prefer?
SHIRT LABEL | Used for upper neck print inside each shirt. We intentionally manufactured the shirts without a neck tag because they are always so scratchy and itchy.
PROMO MATERIALS | Off-set printed postcards were used to promote the line and get the word out about the Kickstarter campaign.
SHIRTS | Below are a handful of the designs created so far. I have done 16 designs out of (eek) 50.
HANG TAGS & STICKERS | Hang tags are used on the shirts in retail stores. They supply a little more info about the shirts. Also pictured are the stickers placed on each shirt that read "Hand-printed in the USA".
PHOTOS | Below are a few photos used for online ads, website, etc. But show the product in person.
I'm really looking for feedback (both (constructively) negative and positive) to get me excited about this project again. Perhaps there is a better way for me to package these shirts so they would sell better online or appeal more to retail stores. Thoughts??
Thanks in advance for any time you spend providing thoughtful feedback!!