Julian Cole

Create A Great Social Media Strategy

Hey Olivia, 

I love the break down of the knowledge gap, you have really thought about the questions here. 

I like your point about the initial crowd being from the IT section, I tend to agree with you I think the early surge of fans has been from the start-up PR they have received, this was especially true when you looked at their base of fans on their Facebook Page being in San Francisco (Silicon Valley). 

In terms of competitors, I think it would of been good to narrow it down to the competition that they will see on a day to day level so looking into the custom clothing market rather than Ralph Lauren and Lacoste who are much bigger than them. 

I like how you looked into the power of the female shopper on this purchase. Love your point about the sensory experience, it seems like a really important part, I know that one of the other custom clothing start ups had pop up stores that looked like it would of worked. 

I wonder for our demographic of well payed college educated men whether cost would be an issue still, this would be good to do some extra research on! 

I loved you slide that summed up everything we know about the brand. The two points about loving a man in a suit and men feel good in fitted suits, I feel that could of come in the customer part. 

What is your one lined strategy do you think for the research? 

<p>http://www.slideshare.net/candrakirana/vastrm-insights-and-strategy</p>
<p>I am going back and forth in deciding who in what kind of mindset I should target.&nbsp;</p>


Company

Community

Teaching

Mobile

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The Power of Vastrm

Company

Community

Teaching

Mobile

English

English