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The Penny Ice Creamery

For this project I chose The Penny Ice Creamery in my hometown in Nor Cal. Penny Ice Creamery uses organic airy and sustainable ingredients. They make ice cream, sorbet and treats all from scratch. They business where they make the ice cream has large windows and open work areas for visitors to see the process.

here's the original logo:

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I sketched out primarily scripts to keep up with the theme of the class, and focused on the words 'Penny' or 'Penny Ice'. 'The' and 'Creamery' were de-emphasized. Sorry my pictures are really horrible.

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here's the end result in one color and decorative in color. gonna explore my other sketches.

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I really dig lettering...so I did a logo for my friend's video production company!

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Experimental/side project...yum...coffee!

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