This mood board is for The Papercut Series, a handmade invitation and paper design blog and service. Everything is very handmade - nothing digital or reproduced. I want the label to represent the kind of attention that goes into each piece of work created. I want it to feel friendly - almost like your best friend created the work for you as a gift. I am drawn to patterns in paper and in nature and the use of texture. I am also drawn to neutrals as a palette, but it's also hard to walk away from interesting color combinations. I would like each label to look like it was hand created FOR that individual person, almost like a greeting card.