This mood board is for The Papercut Series, a handmade invitation and paper design blog and service.  Everything is very handmade - nothing digital or reproduced.  I want the label to represent the kind of attention that goes into each piece of work created.  I want it to feel friendly - almost like your best friend created the work for you as a gift.  I am drawn to patterns in paper and in nature and the use of texture.  I am also drawn to neutrals as a palette, but it's also hard to walk away from interesting color combinations.  I would like each label to look like it was hand created FOR that individual person, almost like a greeting card.