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The Juan Percent

TASK ONE:

My customer is the modern man and woman who aren't afraid of prints or colors. They always look stylish and very well put together, yet effortless and comfortable. They dress to impress without compromising comfort.

They live in the major cities around the globe and have day jobs in the creative and professional industries. They frequent mid to high-end bars and restaurants with friends, and often attend gallery openings, and other pop-up events. Their ideal weekend is brunch with friends followed by a stroll through the city, after which they may or may not end up on several fashion blogs.

They will wear my garments to any events and places that require them to look smart and well put together. Some examples are date night, dinner with friends, gallery openings, the launch of a friend's fashion label, weddings, garden parties, etc.

The client expects very high quality garments (construction and material-wise), made with an extremely keen eye for details. Bold enough to make a statement and turn heads at any event, yet subtle enough to look effortless and chic. The garments would be mid-high end, with limited runs and offering both pret-a-porter and bespoke options. This would result in a highly customized and personal experience for customers and clients alike.

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