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Keorattana Luangrath

Art Direction / Graphic Designer

111

2

The Insider

Hi Guys :) 

My name is Kero I'm from Australia, I've been wanting to give this class a go and I've finally found some free time this weekend yay! The film I picked for this project is The Insider with Russell Crowe and Al Pacino. It's a movie that I revisit every few years. I just love the performances and I'm a big of the director Michael Mann. 

Trailer: https://www.youtube.com/watch?v=6kZaJhZMgs0 

Keen to dive right in. Here we go..... 

1. WORD PLAY - Just gonna put down some words that come to mind when I think of The Insider: 

  • Performances 
  • Big Tobacco
  • Cigarettes
  • Smoke
  • Corporate
  • Media
  • News
  • Journalism
  • Proof
  • Evidence
  • Threats
  • 60 Minutes
  • Whistleblower
  • Industry
  • Smoking
  • Illness
  • Addictive 
  • Exposed
  • Fractured 
  • Ethics 

Ok.. That's a lot of words. I think I'm gonna focus on the ones in bold. 

2. BLOCKING YO - Thinkin of a fractured cigarette imagery and playing on the no smoking sign. Breaking apart from the inside.   

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3. CONCEPTS - The weekend got away from me but it's Monday night gonna attempt a sprint at a concept with the time I have. Processing.... 

LOADED..

I didn't get time to explore two concepts so I just focused on the 2nd one above with the 'no smoking' symbol deconstructed. 

I laid out the type.. 

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Then I went all texture crazy and it became a hybrid of the blocking concepts 1&2...  

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The concept evolved into a mish mash of the 'no smoking' symbol with that newspaper/story angle that is in the film. A crumpled newspaper but not white in a pristine Sunday newspaper vibe more dark and dirty with misinformation and secrets. I feel bad for not having Pacino clearly but embedded in the circle outline that's his eyes.  

But yeah gang that was a lot of fun let me know what you think :) 

Say hello as well - 

Twitter: @mightandwonder

Blog: mightandwonder.com 

Site: pandakero.com

Instagram: mightandwonder (and pandakero soon) 

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