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The Founder Institute Email

The Founder Institute email is a good example of a complete email.

  • A simple subject line: Use This Metric To Measure Your Product Viability
  • The pre-header text is relevant: "Here's how to avoid build a product that no one wants; The secret to SF's startup ecosystem"
  • A comprehensive body with brief description and link to the full article
  • There are three call-to-action buttons, which allow reader to share the article through (facebook, twitter or email)
  • At the bottom, there are some information about the sender and why the user recieved this email
  • Also, there is a link for users to unsubscribe at the very bottom of the email, to ensure healthy and relevant list




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