Francesca Marano

Digital Doula

26

5

The Digital Doula

While this is an existing business, I am ready to take it a step further in 2014 and make it more profitable and scalabe then ever.

Lesson #1

My mission is to assist creative women while they give birth to their online presence. Technology can be a scary thing for women in transition and having someone that not only builds you a website or a facebook page but helps you understand the whys and the hows behind it is very encouraging.

Channels

  1. income stream #1: website development, done with Wordpress
  2. income stream #2: classes, live and online, about preferred topics such as wordpress, blogging, business planning
  3. income stream #3: ads on my blogs
  4. income strea #4: ebooks

Assets

  1. A computer!
  2. Adobe Cloud
  3. Premium Plugins
  4. Continuing Education

Human Rescources

  1. Me
  2. Social Media Manager
  3. VA

Customer

Women, aged 30-50, mostly in transition, creative types and crafters. They are trying to transform their hobby in a business and don't want to waste money in learning the techy stuff, they prefer to concentrate on the creation. 

And...

  1. The hard part: the one-on-one work, while I love to code I find it tiresome to interact with so many clients at the same time.
  2. The unique part: me! Clients love to interact with me, online or in live classes, I bring tons of energy and fun to the table.
  3. Repeatable: concentrate on classes and ebooks

Lesson #2

I am a freelancer and I dream of becoming an entrepreneur! Right now I:

  1. ensure a steady stream of work through referrals and word of mouth.... beyond my wildest expectations. By taking on only projects I am interested in for clients with a good visibility I ensure that my name is associated with quality projects.
  2. create an environment where I don't go crazy by hiring some other freelancers to do stuff that I don't want to do (admin & marketing)
  3. consistently rise my price, doubled my rate in a year, increase the quality of my work through continuing education and generate a waiting list for my time (no more than 6 projects per month, lowering it to 4 when I will raise my prices again in Autumn)

Lesson #3

At the moment I don't need funding. I might need it when I'll make to move from freelance to entrepreneur ;-)

Lesson #4

  • Who are the first employees you need? Social Media Strategist and Virtual Assisant
  • Where will you find them? In my inner circle, I know a bunch of talented ladies
  • Why would they join you? Consultants, not employees
  • How will you tell the good ones apart from the convenient ones? I have seen their work, I know them personally, I love what they are doing for other small businesses.
  • What's your funnel? Inner Circle
  • After hiring people, how will you evaluate them? Measurable results, in my case Facebook Insights
  • How long after starting will you give people a formal review? No formal review 
  • What's your approach for talking about the uncomfortable? Straight to the point! This is what I can pay, what can you do for this amount of money?
  • Are you asking people to do work that's been done before, or to explore the edges of a new universe? Been done before, by me, with inconsistent results.

Since my business grew so much in the last 4 months, I decided I needed to let go one thing that is sucking up too much of my time and that, frankly, I am not doing well enough.

I hired a Social Media Marketing Strategist to help me outline a strategy for my Facebook page. I decided to go one channel at a time, cause I don't have the resources (time & money) to take care of one social media channel at a time.

Since entering Facebook for me means losing lots and lots of time checking all my friends activities and links, I also decided to hire a virtual assistant to schedule posts in FB for me. To be extra sure that I don't waste any time on FB I restricted my access to it on my work computer, so now I access it only from my "liesure" tablet!

We are working on a 3 months plan: after this we will evaluate if we are a good fit and if we are we will decide how to proceed (invest more on Facebook? Add some tasks to my VA?)

 

Comments

Please sign in or sign up to comment.