Cole Parnell

Graphic Designer

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The Dead End Kids

THE DEAD END KIDS

Audience: Men from ages 16 to 40

Products: Start initially with t-shirts and then progress into wovens, flannels, button ups, jackets and possibly jeans/denim.

Brand Identity:

  • Base the brand on my friends and experiences. At one point in all of our lives we’ve all been sad about something. The Dead End Kids would imply a lost generation that’s just trying to find their way in the world. I’d build a blog that showcased the crazy times and lifestyle that my friends lead so that people could identify with it. The artwork would have to be based around all of our influences and interests. This would include: music, skating, booze, cigarettes, and women. 

Mood Board

For my inital sketch it was pretty easy because I've had the idea for a long time. I wanted to do an illustration of an axe that had three buckles holding it to the shirt. On the buckles I wanted to have "The Dead End Kids" on them going down the axe. My illustration for the axe is below and I'm doing everything else digitally. 

I"m having some difficulty with my project and it was the reason I took this class. I've been finding it difficult to vectorize my style of illustration. It seems like most peoples designs have very clean lines and no texture making it easier to trace and vectorize. I'm trying to figure out a way to vectorize my style which includes a lot of shading, no clean lines, and a lot of texture/detail. When I try to trace it, it doesn't give me the effect that I'm looking for. I want a very broken up and texturized design to screen print. The only way I've been able to achieve that is by live tracing my drawing and then adjusting/cleaning up the artwork. For some reason I feel that's not the best way to do it, but I'm not sure. Anyways, the best outcome I've come up with for the final design is below. 

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