Daragh Walsh

Google Certified Marketer



The Complete Digital Marketing Course - Complete 11 Projects

A 3-5 sentence description of the business or brand you’re marketing.

The "CompleteDigitalMarketingCourse.com"gives people just starting out a systematic approach grow a new business across multiple marketing channels.

Inside the course, they'll complete 11 projects focused on the core topics of Digital Marketing: SEO, email marketing, Google Adwords, Google Analytics etc.

11 questions to provide clarity on your role (and power) as marketer.

  1. What is marketing for? Sharing student success stories.
  2. Who are we allowed to touch? As a solopreneur, I can touch everything.
  3. What can we measure? Revenue, enrollments, reviews, referrals, projects completed.
  4. What can we change? Their approach to marketing so they get better results.
  5. What should we promise? to walk student step by step through 11 core marketing projects
  6. What's the hard part? ensuring students complete the projects
  7. Should we make trends or follow them? follow online education trend
  8. Where is the risk? students lose motivation. Don't get early wins
  9. Who is in charge here? As solopreneur, I am.
  10. What is the money for? course landing page, leadpages + other tools, google adwords.
  11. What's the most important way to spend my time? Identify what marketing channels works 

The 3 P's you'll prioritize to be the backbone of your marketing plan, and why. 

  • Purple: I need to stand out as I'll be selling in a marketplace. Hence, "Complete 11 Projects"
  • People Like Us: "People like us take action" - motivate students to follow through.
  • Permission: Having an email address is not trust, still must earn it.

The top concepts you'll use to generate Emotion, cause Change, earn the privilege to Alert and encourage people to Share—taken from the 50+ action theory concepts we've covered.

  • Emotion: Bring persona to life to understand emotions (e.g.fear of failing)
  • Change: 

A 2-3 sentence articulation of your marketing point of view. Include what you stand for and what you're trying to accomplish. (And what you don’t and won’t do).

The story you'll use to seduce your tribe and start your movement. Your story can be written, visual or both - whatever you think will be the most effective way of communicating to your fellow students what you’ve got in mind.


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