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The BLACKout Magazine

The 48-year old suburban white couple with no kids at home eats out at casual dining often. OTB is one of their options, although it competes with their favorite Mexican restaurant and other chains. The end of their day is different now. It is their refuge and release, not the 2nd shift of working like it used to be when the kids were in the house.

 

Unlike casual chains that are a meal solution somewhere between 6-8pm, somewhere between work and home, OTB answers a human desire to connect, share, and indulge in a comfortable atmosphere over food that makes them happy.

 

When it comes to interacting with brands, they want brands to shoot it to them straight. They appreciate honesty. If brands have to explain or try too hard, they lose. 

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