The AIDIA Marketing Methodology | Skillshare Projects

The AIDIA Marketing Methodology

Everyone says there is no "magic bullet" to marketing and advertising. Throughout my entire career, I have said the same thing.

I am to change that belief.

AIDIA Marketing is a scalable methodology for developing effective marketing.  It doesn't exist yet. So we're in the product development phase. 

I'm defining "effective marketing" as the increase in net profit is greater than the cost of marketing (money + time).

Business Model

Target Customer: Marketing directors and managers of small to mid-sized businesses.

I am validating 4 different scenarios with potential marketing directors/managers:

  • An agency that uses this methodology that they would hire
  • An individual that knows this methodology that the company would hire
  • A consultant that would advise the marketing staff on implementing this methodology
  • A training program that they would enroll their marketing staff in


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