I started a blog with my husband in 2014 and we didn't have any idea how to brand it. Last year I did a big overhaul and made the blog into the current look that it is now, but I needed to tweak a few things (tagline, about page text, blog sidebar text.)
This project helped me do just that.
My sidebar text now reads: "Tethered and Told is a blog dedicated to hand lettering, stories, and intentional living. We believe words form us, stories propel us, and intentional living grows us. This is the space where these three worlds meet."
I'm still not fully happy with my about page, but this course helped me get started on something that I had been putting off for a long time.