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Final Presentation:

Client Info:

Audience information:


Conumser Journey Results:

Consumer Barometer Results:

FCB Grid:  

A Tesla purchase would fall in the high feeling / high involvement quadrent of the FCB grid.  Buying a car is an emotionally driven purchase that people find a rational justification for.  It is a high involvment purchase because buying a car is, for most people, the second largest purchase they make after purchasing a home.  It is not an impulse buy.



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