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Tesla

Final Presentation:

http://www.slideshare.net/kristinlowry1/comms-planning-course-final-presentation-telsa

Client Info:

http://www.teslamotors.com/models

http://topsy.com/s/tesla+model+s?window=a

http://www.reuters.com/article/2013/05/10/us-autos-tesla-idUSBRE94900720130510

http://www.forbes.com/sites/joannmuller/2013/05/11/the-real-reason-tesla-is-still-alive-and-other-green-car-companies-arent/?utm_campaign=forbestwittersf&utm_source=twitter&utm_medium=social

Audience information:

https://www.google.com/adplanner/#audienceBuilder

https://www.facebook.com/teslamotors/likes

Category:

http://www.google.com/think/articles/constant-consideration-new-vehicle-study.html

Conumser Journey Results:

http://www.google.com/think/tools/customer-journey-to-online-purchase.html

Consumer Barometer Results:

FCB Grid:  

A Tesla purchase would fall in the high feeling / high involvement quadrent of the FCB grid.  Buying a car is an emotionally driven purchase that people find a rational justification for.  It is a high involvment purchase because buying a car is, for most people, the second largest purchase they make after purchasing a home.  It is not an impulse buy.

 

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