TennisOrDie.com

BRAND NAME & SLOGAN

Funny story: When I started this project couple of years ago, I tried to purchase those type of custom stamps from the postal service with my brand name in there, but my images were completely refused because the word die was in there. We received and email with the following: "We apologize, but we can not print your images." So, that got me thinking on what is the shame on dying when it is something inevitable? To me it's more shameful a life not fully lived.  That's how this project started with the idea to emphasize a passion for something, to go for it and make it part of your living. It started with our icon that has this kind of badass quality. So, because we are promoting a great sport the wordmark, and the logo soften up the entire concept to make it widely likeable, instead of getting minimized to a tattoo shop for tennis which is kind of cool but not broad enough. The concept remain the same, work hard, play harder ;)

LOGO

ICON

SCALED VERSION OF LOGO

STYLE GUIDES

1. Color Pantones:

2. Proper Typeface: PURE TENNIS PASSION (Arial Narrow)

MOCKUPS

Here are some ideas to envision our brand.

CUSTOMER PROFILE

Since our motto is "work hard, play harder", our customers can not be far from that. They dream, they lead, they care, they inspire, they believe and they also give. They are athlete-minded, rebels: tennis marvels.

COLLECTION THEME: "STRAIGHT TO THE POINT, SIMPLE & OUTSTANDING"

Because this is our first collection, we want it to make a clear statement of what our slogan of "pure tennis passion" is all about, the enjoyment of the game. Our line showcases designs that are affordable, very unique and for all ages.

BONUS #2

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