Purpose
Women in India are lagging far behind in the field of education. Most of the women (around sixty per cent of total women) are illiterate. Those who are educated are provided either less or inadequate education than their male counterpart partly due to early marriage, partly due to son's higher education and partly due to poverty. Due to lack of proper education, women entrepreneurs remain in dark about the development of new technology, new methods of production, marketing and other governmental support which will encourage them to flourish.
Target
"In India there's a whole lot of unrecorded entrepreneurs,".
"The unorganized sector — household help, people who sell vegetables by the side of the road — are almost all women.
Benefits
In economies that are slightly behind their modern industrial counterparts, entrepreneurship is often viewed as an important component in stimulating economic growth, innovation, competitiveness, and even alleviating poverty.
"Investing in women really is one of the smartest investments to drive economic growth and create jobs,” says Dina Powell, president of the Goldman Sachs Foundation, the philanthropic arm of the investment bank.
Goal
Raise $50 000 in 5 months
Objectives
Create a plan how to reach those women
Prepare a teaching program
Target Audience
Women entrepreneurs in India
Key Messages
Due to lack of proper education, women entrepreneurs remain in dark about the development of new technology, new methods of production, marketing and other governmental support which will encourage them to flourish.
Strategies
Contact people directly
Contact businesses and organizations
Organize events
Tactics
Set up a blog or website that contains information about me, my plans, and my teaching program
Use crowfunding platforms and social media
About me
http://about.me/paulinapodbiello
http://www.youtube.com/watch?v=BgSLhnrrCyA
Draft Emails:
Formal:
Subject: Did you know that: investing in women really is one of the smartest investments to drive economic growth and create jobs?
Hi [Enter editor's name],
In economies that are slightly behind their modern industrial counterparts, entrepreneurship is often viewed as an important component in stimulating economic growth, innovation, competitiveness, and even alleviating poverty.
Due to lack of proper education, women entrepreneurs in India remain in dark about the development of new technology, new methods of production, marketing and other governmental support, which will encourage them to flourish. Therefore, I would like to raise $50 000 in 5 months and go to India to teach entrepreneurship there.
If you are interested, I would love to give you more details.
Sincerely,
Paulina
Comments