Paulina Podbiello

Marketing Consultant

10

3

Teach entrepreneurship to women in India

Purpose 

Women in India are lagging far behind in the field of education. Most of the women (around sixty per cent of total women) are illiterate. Those who are educated are provided either less or inadequate education than their male counterpart partly due to early marriage, partly due to son's higher education and partly due to poverty. Due to lack of proper education, women entrepreneurs remain in dark about the development of new technology, new methods of production, marketing and other governmental support which will encourage them to flourish.

Target 

"In India there's a whole lot of unrecorded entrepreneurs,".

"The unorganized sector — household help, people who sell vegetables by the side of the road — are almost all women.

Benefits

In economies that are slightly behind their modern industrial counterparts, entrepreneurship is often viewed as an important component in stimulating economic growth, innovation, competitiveness, and even alleviating poverty. 

"Investing in women really is one of the smartest investments to drive economic growth and create jobs,” says Dina Powell, president of the Goldman Sachs Foundation, the philanthropic arm of the investment bank.

Goal

Raise $50 000 in 5 months

Objectives

Create a plan how to reach those women

Prepare a teaching program 

Target Audience

Women entrepreneurs in India

Key Messages

Due to lack of proper education, women entrepreneurs remain in dark about the development of new technology, new methods of production, marketing and other governmental support which will encourage them to flourish.

Strategies

Contact people directly

Contact businesses and organizations

Organize events 

Tactics

Set up a blog or website that contains information about me, my plans, and my teaching program

Use crowfunding platforms and social media

About me

http://about.me/paulinapodbiello

http://www.youtube.com/watch?v=BgSLhnrrCyA  

Draft Emails:

Formal:

Subject:  Did you know that: investing in women really is one of the smartest investments to drive economic growth and create jobs?

Hi [Enter editor's name],

In economies that are slightly behind their modern industrial counterparts, entrepreneurship is often viewed as an important component in stimulating economic growth, innovation, competitiveness, and even alleviating poverty. 

Due to lack of proper education, women entrepreneurs in India remain in dark about the development of new technology, new methods of production, marketing and other governmental support, which will encourage them to flourish. Therefore, I would like to raise $50 000 in 5 months and go to India to teach entrepreneurship there.

If you are interested, I would love to give you more details. 

Sincerely,

Paulina

 

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