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Tea Box Labeling: Celestial Seasonings

Some of my mood board/ inspiration for revamping Celestial Seasonings Tea branding. A company that was born in the heart of Colorado in 1969 and deserves a home, vintage-feel. They have been known for their 100% natural, kosher and certified organic teas as well as their "colorful, fantasy illustrative scenes on boxes that illustrate the flavor blends". A printed design that emphasizes the history and illustrates the values and core of their company would do the tea justice.

Some of my mood board/inspiration:

The current branding/ logo design & examples of a few of their products:

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