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TOOLS OF THE TRADE

Hello Chris and Class

I am very excited to be a part of this online course. I am looking forward to all you have to share with us.

The brand i choose for my project is of course, Johnny Cupcakes.

The inspiration for my design will come from old school hardware signs and tool labels. I love the cool colors and layouts used in vintage hardware signage. My concept is to pay homage to this style of art and mesh it with the estetics of Johnny Cupcakes. Essentially creating a fusion of a Bakery and Garage. i feel that there are tons of tools and phrases that can be used for this concept. One phrase I used to spark inspiration and direction is " TOOLS OF THE TRADE". I feel this is a good spring board to developing concepts that fit the overall story.

Attached are the inspiration images that i pulled from the web. For this design i would like to use one or some of these design elements

-Weathered distresses

-Hand brushed typography

-Industrial color story

-vintage style fonts 

I also attached a collection of Johnny Cupcake images that portray a more label or vintage style of design. I feel this will help explain my vision a bit more. 

Just a little info on myself. I am Currently a designer at New Era Cap and I have worked in the streetwear industry previously. 

I majored in animation which explains my love for cartoon styles of design. Which makes me appreciate the work done by Chris and the Johnny Cupcakes crew.

Chris and class, please feel free to comment and criticize my work I am looking to grow and get the most out of this experience. 

Peace

Carlos

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