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Joe Wirtheim

Designer of the Victory Garden of Tomorrow

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T-Shirts for The Victory Garden of Tomorrow

The Victory Garden of Tomorrow” is a brand and poster project that I’ve been creating for over 5 years. I have about 20 poster designs each being different expressions on the modern gardening and food movements, as well as ideas around green urbanism. All have a fun/interesting, but original take on vintage "homefront propaganda." Some have been featured in Martha Stewart Living Magazine, on the cover of Organic Gardening Magazine (April 2013), farm markets and community spaces all over the U.S. http://www.victorygardenoftomorrow.com

Now I'd like to create a series of Tshirts, organic cotton, that celebrate neighborhood/urban gardens, farm markets, and other outdoor community life. 

My goal to get started is to create 3 designs: that's 2 designs for adults and 1 for youth sizes. 

5/26

Here are the first rough draft ideas I'm working on now. Since these are drawing from existing work, I dispensed with the sketches and got right into it. However each of these would still get refined into final work. 

First up- Compost! I'd like to see the shirt on some kids sizes, and perhaps mens/unisex sizes as well.

This chicken is from my popular "Grow Food" poster. 2 versions below: natural and dark.

Trying out different colors. I might be able to find glow-in-the-dark ink for this ghost chicken. no promises, tho!

Farmer's Market wagon load below. Don't you want to hop in and ride it down the hill? Which is better for an adult T? The natural color shirt, or the dark green?

Love this one. Reach for the stars. The red beet should land right about at the heart. 

Here's the Tshirt label I'm going with. I developed this in an earlier Skillshare class with Jon Contino.

6/8 Update for wagon design. front right wheel is now behind the horizon. Minor detail, but it was distracting. Also, highlights added for dark shirt.

Thoughts and suggestions are welcome! 

More updates coming soon...!

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